10 Superstars with the most WWE Shop merchandise right now

The biggest off-screen WWE story of the last week has revolved around Brock Lesnar and his status with the company.

News emerged shortly after the Payback 2020 pay-per-view that Lesnar’s merchandise had been removed from WWE Shop, even though he had 11 items for sale on the online store just a few days earlier.

It was first reported by PW Insider’s Mike Johnson that The Beast’s contract expired earlier this year after he was unable to agree a new deal with WWE, but that does not necessarily mean that he will not return at some stage in the future.

Sportskeeda’s Gary Cassidy mentioned the week’s biggest talking point in an interview with AEW’s Chris Jericho, who gave his opinion that Lesnar is not really a free agent and that he is destined to appear in WWE again.

After glancing through WWE Shop to find that Lesnar's merchandise was nowhere to be found, it was interesting to notice that several legends have more items than many of the current Superstars that appear on television.

With that in mind, let’s take a look at the 10 Superstars who have the most merchandise on WWE Shop right now.

Number of items on WWE Shop correct as of September 4, 2020.

#10 Asuka has 60 items on WWE Shop

Asuka has become one of WWE’s most marketable Superstars since moving from NXT to the main roster in October 2017.

Not only are some of her legendary masks available to buy, but her fans can also purchase a variety of Asuka shirts, jackets and pictures.

The picture on the right was released shortly after The Empress of Tomorrow defeated five other women to win the 2020 Money in the Bank ladder match at WWE’s headquarters.

#9 Triple H has 62 items on WWE Shop

Triple H is one of four part-time or retired WWE Superstars who appear in this list, which is hardly surprising when you take into account that WWE Shop also contains retro merchandise and other memorabilia (the picture on the left, for example) based on legendary matches.

The WWE Championship in the picture on the right is for sale at $499.99, making it the most expensive Triple H item on the online store.

The title was released earlier in 2020 to celebrate 25 years of The Game in WWE.

#8 Roman Reigns has 63 items on WWE Shop

Roman Reigns returned to WWE television after a five-month absence at SummerSlam 2020. However, instead of wearing his usual tactical vest, he wore a new t-shirt containing the phrase, “Wreck Everyone & Leave.”

As of the time of writing, WWE has only used that phrase on Reigns’ new t-shirt, sweatshirt, and sleeveless hoodie, but it will surely not be long before the rest of his new merchandise also contains those words.

A framed picture of Reigns’ SummerSlam return is currently his most expensive item ($64.99), while the former Shield member’s deluxe authentic glove and gauntlet set costs $59.45.

#7 Becky Lynch has 65 items on WWE Shop

Becky Lynch has not appeared on WWE television since announcing her pregnancy on the post-Money in the Bank episode of RAW in May 2020, but she still boasts more merchandise on WWE Shop than the majority of full-time Superstars.

Lynch’s range of “The Man” shirts were among WWE’s best-selling items in 2018 and 2019, so the company capitalized on that by releasing a new batch of “The Mom” and “The Man is The Mom” shirts in May.

The WrestleMania 35 main eventer's most expensive item – her “I Am The Man” replica jacket – currently costs $97.99.

#6 Alexa Bliss has 69 items on WWE Shop

While some WWE Superstars become synonymous with one particular shirt throughout their careers, Alexa Bliss is one of the few people on the roster who has several new shirts every year.

As well as her range of shirts, Bliss also has lots of other merchandise on WWE Shop right now, including framed posters, stationery sets and replica gloves.

The five-time Women’s Champion’s most expensive item is a sterling silver bracelet ($129).

#5 The Undertaker has 70 items on WWE Shop

Unlike the rest of the WWE Superstars in this list, The Undertaker hardly ever wore his own merchandise on television during his 30-year association with WWE.

If any other man or woman on the roster did that, there is a good chance that their merchandise would never get any sales. But, such is the star power of The Undertaker, he has consistently had lots of merch available for fans to buy over the last three decades.

After the man behind the character, Mark Calaway, seemingly confirmed his retirement earlier in 2020, WWE released a new set of “Thank You Taker” shirts.

Fans can also buy a full Undertaker Halloween costume for $38.49.

#4 Hulk Hogan has 71 items on WWE Shop

Hulk Hogan has more items on WWE Shop than all but two of WWE’s full-time Superstars, but it is worth noting that merchandise from every Hogan era can be found on the online store.

Becky Lynch, for example, has only become one of the company’s most marketable Superstars in the last couple of years, and almost all of her items are based around her “The Man” nickname.

Hogan, however, has lots of retro merchandise from his Hulkamania days (1980s) and his time in the nWo (1990s), while WWE has also released new designs in recent years.

#3 Seth Rollins has 90 items on WWE Shop

Chris Jericho once told WWE to remove all of his merchandise from the online store and live events because, as one of the company’s top bad guys at the time, he did not want anybody to support him.

Nowadays, being a heel on television does not necessarily mean that WWE does not want fans to support particular Superstars, as Seth Rollins’ merchandise shows.

Despite his villainous actions over the last 10 months, Rollins has more items of merchandise for sale on WWE Shop than any other RAW Superstar.

#2 Bray Wyatt has 106 items on WWE Shop

From “Yowie Wowie” and “Let Me In” to “You Can’t Hurt It!” and “Wyatt Gym”, Bray Wyatt has more marketable words and phrases than any other full-time WWE Superstar right now.

Those phrases are plastered all over Wyatt’s merchandise, which explains why nobody on the current roster has more items on WWE Shop.

As you can see above, a replica of Wyatt’s severed head lantern is even available ($99.99) on the online store, while the Huskus plush doll costs more money ($29.99) than every other plush doll on the site ($19.99).

#1 Steve Austin has 124 items on WWE Shop

Steve Austin competed in his last official WWE match over 17 years ago, but the Hall of Famer still has more merchandise on WWE Shop than anybody else.

The main reason for this is simple – 3:16.

The Texas Rattlesnake’s famous “Austin 3:16” catchphrase can be found on almost every WWE item imaginable, including t-shirts, mugs, lunch boxes, and bottle openers.

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