Roger Federer and Rafael Nadal to star in Louis Vuitton's Core Values Campaign

Roger Federer and Rafael Nadal are the stars of Louis Vuitton's latest Core Values campaign. Capturing their journey of ambition and resolve, this LV campaign features breathtaking photographs taken in the Dolomites, Italy, by Annie Leibovitz. Both athletes ascend the majestic mountain range in recognition of their legendary tennis careers, which is highlighted in this collaboration.

Roger Federer, with his 20 Grand Slam titles, and Rafael Nadal, holding 22 Grand Slam titles and 14 French Open wins, embody the spirit of the campaign. Louis Vuitton, known for its timeless style, showcases Federer with the classic Monogram Christopher backpack and Nadal with the Monogram Eclipse version.

The Louis Vuitton campaign will be available globally, offering a glimpse of this unique collaboration. Including the official release date, these products will be available on the Louis Vuitton website.

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The Core Values campaign collection

Inspiration and Setting

Set against the backdrop of Italy's Dolomites, the illustration symbolizes their journey to the pinnacle of success. The campaign draws inspiration from the legendary careers of Federer and Nadal.

As stated on the LV official website,

Competitors on the court, companions on a shared ascent. Louis Vuitton unveils a new chapter in its iconic Core Values campaign with tennis champions Roger Federer and Rafael Nadal, captured by celebrated photographer Annie Leibovitz.

The brand website further mentions about the Core Values campaign,

Climbing the summit of Italy's Dolomites equipped with a signature touch from the Maison, two of tennis's most revered legends, Roger Federer and Rafael Nadal, embark on a journey of ambition, devotion, and discovery

Roger Federer's Monogram Christopher Backpack

Federer is depicted with the Monogram Christopher backpack, a symbol of Louis Vuitton’s timeless style. As a combination of sophistication and functionality, the rucksack is the ideal accessory for those who appreciate both.

Rafael Nadal's Monogram Eclipse Version

Nadal sports the Monogram Eclipse version, reflecting his dynamic strength and tenacity. Also, it's a variant designed for the modern traveller, with both durability and sophistication.

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Features of Louis Vuitton's latest Core Values campaign

Classic Monogram Design

The classic Monogram design is a hallmark of Louis Vuitton, known for its elegance and durability. Christopher's backpack and the Eclipse version feature this iconic pattern, ensuring timeless appeal.

Functional and Stylish

The backpacks in this collection are designed to be functional, with ample storage space and sturdy construction. They mix style and practicality, making these backpacks suitable for everyday use and travel.

Durable Materials

Louis Vuitton uses high-quality materials to ensure the longevity of their products. The backpacks are crafted to withstand daily wear and tear, maintaining their luxurious look.

Mentioned as "A Voyage Behind the Scenes" on the official website, LV website states,

Captured through the lens of renowned photographer Annie Leibovitz, Roger Federer and Rafael Nadal illustrate how each personal journey can reach legendary heights when pursued with determination and a pioneering spirit.

The Louis Vuitton Core Values campaign features Roger Federer and Rafael Nadal paying tribute to the unique journeys of these tennis legends. The campaign, shot in the breathtaking Dolomites, also goes by the timeless style and quality. Besides, being able to view these iconic pieces in-store and online, fans can eagerly anticipate the collection.

By honouring the accomplishments of these tennis legends off the court, this partnership between Louis Vuitton and these icons reaffirms the brand's tradition of showcasing such talents.