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On Friday, March 8, 2024, STAYs released some new images of Stray Kids' Hyunjin that were a part of the group's collaboration with the Korean luxury cosmetics brand Clio Cosmetics. This led to the resurfacing of the 2021 controversy surrounding Hyunjin. While fans were thrilled about the partnership, things regarding the brand's campaign content with the Stray Kids members hit some rough patches.
The rough patch unfolded right after the land of Hyunjin's bullying allegations. Following a netizen's accusations of the idol's alleged verbal and physical abuse towards them, the idol was criticized for his alleged behavior. The allegations led to the idol entering a hiatus, resulting in the pause of several activities. As a result, Clio Cosmetics was seen removing the idol's pictures from all their campaign content and social media platforms.
This action from Clio Cosmetics left many fans angered. However, a STAY was reported to have leaked the idol's pictures taken for the campaign and posted them online. While the brand tried to get them off the internet, their efforts were in vain. Regardless, fans have maintained their distance from the brand since the controversy.
STAYs resurface the pictures of Stray Kids' Hyunjin that were taken down by Clio Cosmetics
In 2021, Stray Kids' Hyunjin was accused of being a middle school bully following an alleged confession from a netizen. The netizen, who claimed to be the idol's middle school classmate, stated that the idol allegedly verbally abused and bullied them to outcast the netizen from the school's friend groups.
Following the same, several similar allegations began to pop up on the internet, leading netizens to criticize the idol. The heavy criticism led to the idol entering a hiatus, and he paused all activities as a celebrity and K-pop idol. This controversy unfolded around the same time as Stray Kids' collaboration with the luxury cosmetics brand Clio Cosmetics.
As they entered a partnership, the Stray Kids members became the face of the brand's campaign for a period of time. However, when Hyunjin's controversy began doing rounds, Clio Cosmetics was seen removing all the idol's pictures from their platforms and editing him from group pictures.
Given that the other seven members' pictures and videos were still used as campaign content for the brand, fans felt it was disrespectful to take down Hyunjin's pictures since they were taken before his hiatus. Fans also discovered some unrevealed pictures of the idol.
These pictures angered STAYs since the idol's work and effort for the photoshoots were not displayed or showcased. Therefore, a STAY took matters into their own hands and reportedly leaked the idol's unveiled images online. Fans welcomed the released pictures, and though Clio Cosmetics tried their best to remove them from the internet, STAYs were fixated on spreading the images.
Following the incident, STAYs kept their distance from the brand for its actions. This topic resurfaced on the internet following several new fans questioning the legitimacy of the incident. The older fans were found narrating the story and confirming that Clio Cosmetics did remove Hyunjin's pictures from various platforms.
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