"He’s the king, he’s the boss": Fans go feral over BTS’ Suga’s new promotional video for Valentino The Narratives menswear SS24 collection 

BTS' Suga pleasantly surprised fans with a new venture, marking his collaboration with the globally acclaimed brand Valentino. The campaign revelation brought comfort to fans since Suga is currently busy with his military service. On January 12, 2024, a series of images was unveiled one after another, accompanied by the release of a promotional video titled "Valentino: The Narratives, The New Menswear Campaign," showcasing the brand's latest menswear collection.

What caught fans off guard was the unexpected modeling content featuring Suga. Despite his absence due to military service, it did not prevent him from becoming the face of Valentino's entire campaign.

The Elite visuals that Suga exuded in these promotional materials sent waves of excitement through the ARMY fandom. The fact that he could make such an impact in the fashion world, even during his temporary hiatus, conveyed a powerful message about his influence.

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"Nobody MOVE," BTS' Suga spellbound fans with his charm in the recent Valentino menswear collection campaign video

Fans have always agreed that Suga possesses a kind of beauty that goes beyond conventional standards. Unlike the typical K-pop idol visuals, the BTS member's impact lies in his authenticity, talent, and distinctive features.

Suga's visuals are often described as subtle and quiet, exuding an air of mystery that adds to his appeal. His gaze and expressions convey a certain depth, allowing fans to explore the various layers of his personality that he has built over the past decade. This uniqueness of Suga has created a dedicated fanbase that appreciates his unconventional charm.

BTS' Suga's genuine and honest approach towards varied things has impressed many over the years. His journey from an underground rapper to a globally renowned artist is a testament to his talent and dedication, making him a symbol of authenticity and hard work in the industry.

Valentino's latest campaign recently made its debut with a series of four exclusive Instagram photos, each featuring BTS' Yoongi in distinct styles reminiscent of an era when he gracefully sported longer hair. Following the photo releases, a 35-second promotional video, Valentino: The Narratives, was unveiled on YouTube.

The brief video showcases the Daechwita star donning a white blazer co-ord set, paired with black sunglasses, and his hair slicked backward. The scenes transition from a photo studio, where he sits at a table and removes his sunglasses, to him sitting in a moving car, surrounded by a flurry of media personnel chasing him with cameras.

His bodyguards or assistants safely guide him through the crowd and into a room, concluding the video with him seated charmingly. The concept behind the campaign is believed to portray Suga doing a press conference in shorts, symbolizing the new reality of the professional world, especially the trend of working from home.

Beyond the advertisement itself, fans unanimously declared the BTS star as the perfect fit for the brand's campaign. They indulged in his visuals, expressing their admiration for how well he embodied the essence of Valentino's campaign.

Comments on this essence of the BTS rapper were made throughout X, where fans could not stop talking about his appearance:

It is safe to say that the BTS star was chosen as the face of the campaign because of his worldwide impression. As a rapper, songwriter, and producer, he has contributed significantly to his group BTS' success. His contemplative lyrics, often telling stories about personal struggles and societal issues, have reached the hearts of fans worldwide.

The theme of the ad campaign, as mentioned above, was to represent the work-from-home professional life stylishly. Suga's first-ever stint for the brand came a year ago, on January 18, 2023, when he was officially announced as Valentino's brand ambassador. Since then, throughout the entire year of 2023, new campaigns with the rapper were released by the brand in the form of varied concept photoshoots.

His performances have always been a token of his genuine passion for music, according to the fans. This authenticity connects him with the audience on a visceral level. The Haegeum singer's fashion choices and unique visuals might have also contributed to his selection for the Valentino brand.

His ability to express himself through fashion without conforming to trends is appreciated by fans who find inspiration in his individuality. Suga's impact reaches far beyond aesthetics, making him a beloved and influential figure in the world of K-pop and beyond.