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Taylor Swift, the pop megastar who has sold out NFL stadiums left and right this year, will not be performing at the Super Bowl in February. The Grammy-winning artist has already declined, taking her name off the list of potential headlining acts. This is one of several years in a row that the Blank Space artist has turned down the big game.
She hasn't explicitly stated why she's refusing to do the show. Artists have different reasons for doing so, and while she hasn't stated hers, she clearly has them. Here are some potential reasons she might be skipping out.
Why Taylor Swift might have turned down the Super Bowl
3) She's going to be busy from the Eras Tour
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She's taking a break right now, but Taylor Swift has been selling out every NFL stadium she's gone to since she visited the Arizona Cardinals in August. She will not help sell out the home of the Las Vegas Raiders in 2024 when the Super Bowl arrives as a result. She's been incredibly busy with the show and it doesn't technically end until November 2024. She won't have time to step away and plan the halftime show.
2) She doesn't need the Super Bowl
Taylor Swift is arguably bigger than the NFL. While the Super Bowl halftime show is big enough that some stars want it to boost their image or their standing, that's not something Swift needs at all. She's proving to be the biggest star in the world of music, and that transcends sport. She doesn't need to grow her audience with the halftime show, so there's really no reason for her to try and carve time out of her incredibly busy schedule to do it.
1) She's still re-recording
Beginning in 2021, Swift has been on a quest to re-record her first six studio albums. All the masters for all her music aside from lover, folklore, evermore and Midnights was owned by Scooter Braun, and she wanted to own it for herself. She began re-recording all of them under the Taylor's Version moniker. Fast forward to 2023, and she's almost halfway done with that. She's re-recorded and released Fearless, Red and Speak Now. 1989 is scheduled for release in October. This is a huge priority for Swift, and the Super Bowl will have to wait.
